I found this article on Fortune Blog.
It is pretty smart and funny way to see it. iPhone is really everywhere on media in Business and IT section. Here is the quoted comments
"The Browser now understands how the folks at television news organizations like CNN (part of the CNN/Money family) feel when they privately complain about leading the news with stories about Paris Hilton. They know the story is overhyped and lacks the value of other news, but they struggle with the fact that viewers seem to love it, even demand it.
The iPhone is our Paris Hilton."