Interesting post I have found today is talking about search engine by human vs machine. Also it mentions about brand marketing and the effects of it, too as follows:
Google Is a Machine; Mahalo, Our Human Search Savior
by Jordan McCollum
"We’ve already mentioned Matt Cutts’s thoughts on humans’ role in enhancing search engine results today. A New York Times article, “The Human Touch That May Loosen Google’s Grip,” yesterday prompted Matt’s (and several others’, including Search Engine Watch and Search Engine Land) response(s) today."more
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