Thursday, June 21, 2007
Google blog on SES Milan!
Search quality, content quality and your visitor's experience.
During our conversations about search-related issues, another topic that came up frequently was landing pages and writing for search engines, which are often related when we consider organic search results.
So, think of your visitors who have searched for something with Google and have found your page. Now, what kind of welcome are you offering? A good search experience consists of finding a page that contains enough information to satisfy your original query.
A common mistake in writing optimized content for search engines is to forget about the user and focus only on that particular query. One might say, that's how the user landed on my page!